Tuesday, February 14, 2012

SOFIA COPPOLA IS THE MUSE FOR LOUIS VUITTON'S CRUISE COLLECTION 2012

Louis Vuitton Cruise 2012
Inspired by Sofia Coppola
By DAWN ELARDO
Louis Vuitton under the creative direction of Marc Jacobs, has become more and more known for its overactive collaborations with artists.  Although usually its collaboratory junctions meet with embellishing LV's collections with another artist's signature expression or featuring new and exciting artists in one of Espace Culturel's location around the globe : See here, here and here.


It's a first however, to announce a collaboration with a muse regarding one of the oldest and most prestigious French houses in fashion history.  Enter Sofia Coppola, who happens to be friends with Creative Director, Marc Jacobs: Louis Vuitton's Cruise 2012 Collection is inspired by Copolla—who sparked LV's interest when she turned to the luxury couture brand for wearable options to go to the premier of her latest movie, Somewhere, last year.  Have a watch at the launch here in New York, (video featured top right) and a look a the collection (featured below). 

Louis Vuitton Cruise 2012 Collection Campaign
Louis Vuitton Cruise 2012 Collection, Lookbook
Louis Vuitton Cruise 2012 Collection, Lookbook
Louis Vuitton Cruise 2012 Collection, Lookbook
Louis Vuitton Cruise 2012 Collection, Lookbook

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