Wednesday, January 4, 2012


On Steven P Jobs's death certificate—under occupation—it states: Entrepreneur in High Tech Business.  This title, which would be surprising if he did not come up with it himself, is indeed quite telling in how the greatest inventor of our time truly perceived his expertise.  As we have all witnessed in our lifetime, Jobs pioneered: 1) the tablet industry 2) the music industry 3) the phone industry  4)the retail industry 5) the media and the publishing industry 6) the film animation industry 7) and of course, where it all began (in Steve's bedroom and parent's garage) the personal computing industry.  

Steve Jobs has arguably (or non-arguably according to a Harvard Business Review Study from January of 2010, [see HERE]), been the topic of being the most successful CEO, if not at least at the top three, in all of history.  And yet, on one of his final statements he'd ever profess, he makes it very clear that he still and always did, consider himself an entrepreneur.  In fact, Jobs represents perhaps the most triumphant entrepreneur story of all time thus far—as he did not come from a privileged or a highly educated background—but was obviously a genius (evident in the video featured above once you hear him speak).
Steve Jobs while he was still CEO at NeXT

Jobs, whom we consider to be at the caliber, if not higher than the likes of Thomas Edison and Henry Ford, transformed most of our daily lives and how we see the world everyday, was also able to built the most successful technology company at present when Apple was in fact on the verge of claiming bankruptcy upon his return in 1996—turning Apple around, which has become the second most affluent company in world just under Exxon—reaching the $390 billion market capitalization mark, just yesterday, one of the highest it's ever been to date. 

And yet this unprecedented business strategist, did not refer to himself as a technology or a business mogul, but as a high tech entrepreneur at heart.  The word entrepreneur, which stems from its original Old French root, entreprendre, meaning to undertake and is defined in Modern English vernacular as: one who organizes, manages, and assumes the risks of a business or enterprise.

On Steve Jobs's new biography by Walter Isaacson, (which I'll be reviewing on here soon enough), Jobs had this say about starting up a business: 

I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch and sell or go public, so they can cash in and move on.  They're unwilling to do the work it takes to build a real company, which is the hardest thing in the world.  That's how you make a contribution and add to the legacy of those who went before you. You build a company that will still stand a generation or two from now.  That's what I want Apple to be. 

The video (featured above) is a glimpse of one of Steve Jobs's all-time famous retreats while he was creating NeXT (the high-tech-educational-computer company he built straight after he was first ousted at Apple in the mid 80s), where he'd take his carefully selected staff once or twice a year to brainstorm and keep the company's momentum and agenda at the exceptional Steve Jobs level.  

Have a watch at the original academic documentary featuring Steve Jobs in a series (normally elusive) called Entrepreneurs, (featured above), which has recently surfaced the web in its entirety.  And if you have an iPad or an iPhone, we must admit that watching him in his 20s (pre-digital revolution) from one of his recently invented devices is quite an experience in and of itself. 

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