Thursday, November 17, 2011

LEARNVEST: WHERE DAILY CANDY MEETS PERSONAL FINANCE BY ALEXA VON TOBEL

By DAWN ELARDO
Just after about two years, young entrepreneur Alexa von Tobel, Founder and CEO of LearnVest —a hybrid of media and personal finance service online for women—has raised about $25 million dollars in funding.  Post dropping out from getting her MBA at Harvard, von Tobel found herself working at Wall Street for Morgan Stanley as an analyst, and wanting to build her own business. 


Have a watch at how von Tobel started LearnVest via her talk at the web 2.0 last month (featured above):  She talks about her journey to creating an incredibly successful start-up in less than two years, what she's learned, and how she continues to stay open in defining and evolving her business—(a challenge that most entrepreneurs face indefinitely).  


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