GUCCI'S FIRST CAR: THE FIAT 500 GUCCI EDITION 2011

Fiat 500 by Gucci: Interiors.
Image courtesy of Fiat

Luxury brand Gucci has recently turned on its car producing engine.  And it's not done it a gaudy style either--like when the name brand pattern seems to have vomited all over the product--and design becomes secondary to the all mighty-status-symbol of the logo.  

Fiat 500 by Gucci launch Party in Rome

Lapo Elkann (Fiat Marketing Manager
and Frida Elkann Gucci's Creative Director.
Image courtesy of Fiat.

A harmonious collaboration between two of the biggest Italian names: Gucci and Fiat, the Fiat (Cinque Cento) 500 Gucci Edition is elegant, graceful, and smart.  Bearing a slight resemblance of the shape of BMW's Mini Cooper, Gucci's emblem is positioned tastefully just enough and in the right places--with the Gucci colored seat-belt and the white leather Gucci pattern placed just below the belt.  

Frida Giannini, Gucci's Creative Director and Lapo Elkann, Fiat's Marketing Manager have successfully amalgamated each of their brand's integral aesthetics respectively. (Pictured right.)

The Fiat 500 by Gucci comes in pearl glass pain black (featured right) and white.  The black version has an ivory and chrome interior, while the white showcases a black and white interior (see image top left).  This Gucci stamped 500 is equipped with a 100 horsepower behind its engine, and it's adorned with with Gucci trademarked carpet, shift gear, key cover and as previously mentioned, the seat-belts.

Fiat 500: A Gucci Edition
Image courtesy of Fiat.

500 by Gucci is available for an exclusive pre-order online now, between April 1st and June 30th, for 17,000 Euros (about $24,000).  

Have a watch at the launch party in Rome from February (featured top right), and have a peak at how even Suzy Menkes of the International Tribune, tries the Fiat 500 on for a stationary test drive.