Friday, June 10, 2011


Chanel has thought of every way to employ fashion films to market everything that fits under the CC fashion house's umbrella.  From the creative director of Chanel cosmetics directing an animation for their makeup line, to Karl Lagerfeld directing short films for Chanel's upcoming collections, and atlas even getting the prestigious Martin Scorsese to direct a promotional movie-ad for Bleu de Chanel, Gabrielle "Coco" Chanel's once modest hat collection at the turn of the 20th century has certainly evolved to an innovative well adjusted giant name brand.  

Have a watch at this beautifully crafted "behind the scenes" if you will: Secrets.  Most likely than not, the manufacturing process probably isn't nearly as meticulous and pristine as it is depicted in this Chanel short film.  Nevertheless, we thought it brilliant marketing, to revive the Chanel Eyewear collection for their 2011 campaign. 

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