Monday, May 9, 2011


reOrder by Situ Studio, Brooklyn Museum.  Image by Dawn Elardo.
The Brooklyn Museum's Great Hall (the enormous high ceiling lobby) is now featuring its first installation after the recent finish of an extreme make-over (the front entrance glass Pavilion Center) by Ennead Architects.   The inaugural feature just inside the newly launched entryway is initiated by  a Brooklynite design studio, which opened on March 4, 2011, entitled: reOrder.

reOrder by Situ Studio, Brooklyn Museum.
Image by Dawn Elardo.
It is one of New York City's must-sees this spring; the installation (featured above and to your right) is done by Situ Studio, a Brooklyn based creative firm that specializes in digital fabric and design.  Situ Studio is made up of five guys, all of whom are Cooper Union School of Architecture graduates from 2005, and they are the following: Bradley Samuels, Westley Rozen, Aleksey Lukyanov-Cherney, Besar Girit, and  Sigfus Breidfjord.  Past Situ Studio projects include 6 models for the Frank Lloyd Wright Retrospective at the Guggenheim (2009) and the part series of Solar Pavilion series (2008).  

This year Situ's biggest launched project thus far is reOrder.  The design of the Brooklyn Museum's back lobby, furnishes a group of large scale white fixtures, evocative of re-imagined mushrooms full of style and elegance--made up of fabric and some well-integrated benches and tables intended to function as interactive, multi-purposeful--a fantastical setting made for an incredible social gathering at best.  

The partners refer to their vision as a reOrder of the pre-existing space--hence, the name. They describe the aspiration of the installation as, "A system of flexible canopies, thermoformed benches and tables, and a configuration of internal plywood components and steel armatures forms a new logic of architecture order, one that creates a unique forum for a public interaction and assembly within this ever-evolving institution." 

Situ is referring to the previous design of the Great Hall--erected at the turn of the twentieth century as part of the Mckim, Mead & White architecture.  The once conventional look of the marble hall--made up of traditional white columns has evolved indeed.  When frolicking underneath reOrder, one feels a sense of serenity, wonder, and excitement--provoking a surge of rejuvenating quality while surrounded by the white fabric knights--perfectly posed and strategically aligned to compliment each other. 

The multi-disciplined enterprise chronicles their creative process as such, "This vision of a dynamic order is expressed through the lightweight and flexible language of fabric construction.  Building on strategies developed in the textile industry for folding and gathering, the resulting variety of forms is generated without complex cutting or patterning of fabric," (For a more visual understanding of the process, see the making of video, featured top left).  Also have a look at our slide-show below, to see more images of the final reOrder product.  

reOrder by Situ Studio at the Brooklyn Museum.

All images are by Dawn Elardo for The NewsGallery.  For information on visiting the Brooklyn Museum, see below. 

Bookmark and Share

reOrder at the Brooklyn Museum
March 4, 2011–January 15, 2012
Great Hall, 1st Floor

Browse Fabric Architecture and Interior Design Books
Related Posts Plugin for WordPress, Blogger...