If you're an avid reader of The NewsGallery it would be impossible not to have noticed our multiple fashion film features.
We like to feature them because they are fun, interesting, and of course, because we simply love cinema--but mostly, we like to feature them because as a new-media publication, we feel compelled to underscore how the digital revolution has literally managed to redesigned the marketing landscape into a whole new branding-ball-game. Have a watch at this new video (below via W*144), to see a short analysis of the trending practice of fashion films as the new way to define brand identity, as well as some of the latest fashion films as of recent.
