Thursday, January 20, 2011

POP-UP SAVE THE BEACH GARBAGE HOTEL OPENS IN MADRID

Helena Christensen on her bed at Save The Beach Hotel in Madrid
German conceptual artist Ha Schult parked her pop up garbage hotel called Save The Beach in Madrid earlier this week.  The name of the cause is self explanatory.  The project's mission: to create awareness within the European community and the rest of the world to be mindful of our waste--ultimately landing in our precious waters.  


Image by Dominique Faget, AFP, Getty Images
Image by Dominique Faget, AFP, Getty Images
The hotel stands as an art installation , but the best part of the hotel?  Why yes, you can actually stay in it for free.  All the materials have been disinfected in the process of being recycled--gathered up from the beaches, landfills, and flea markets of France, Spain, Italy, Germany and the United Kingdom.  The hotel consists of five rooms, and was scheduled to launch this week--during the current Tourism Fair in Madrid.  

Image by Dominique Faget, AFP, Getty Images
Image by Dominique Faget, AFP, Getty Images
Model and environmentalist Helena Christensen, signed up to promote the artfully colored garbage hotel: Not only did she give her time for photo opts, but she also showed her devotion to saving the environment by spending a night there (pictured above). However, it appears she had ambivalent feelings about staying over,  calling it "an amazing and disturbing experience at the same time," the former model admitted candidly.  Have a watch at a footage of Christensen settling into her one night abode, as well as artist HA Schult, whose main message is: "as an artist you can show the people--political and others to change the world for its best."





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