Monday, November 15, 2010

LANVIN FOR H&M: THE MAKING OF THE MOVIE & THE COLLECTION

Courtesy of Lanvin for H&M

Alber Elbaz, Artistic Director at Lanvin and Margareta van den Bosch, Creative Advisor at H&M divulge their thoughts on the Lanvin for H&M collaboration.  When asked whether or not Elbaz thought that Lanvin was dabbling in a lower price point endeavor, he said:   "I didn't feel that I'm doing a project that is about a dress-for-less:  It wasn't about Lanvin going to lower prices, but H&M going into the luxury business."  Have a watch the interviews below and some behind the scenes footage of the now infamous film campaign directed by Mike Figgis: "I want Lanvin for H&M." (After the jump)

Lanvin for H&M The Collection



Interviews with director Mike Figgis, Alber Elbaz, Margareta van den Bosch and models Natasha Poly and Hannelore Knuts about the Lanvin for H&M campaign movie "The Show."

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