Wednesday, November 3, 2010


Illustration courtesy of Lanvin for H&M

The moment you've been waiting for has arrived:  The full collection of Lanvin for H&M is now revealed.  And it's even delivered in a new sensational fashion film; it features Alber Elbaz himself--sketching away his new collection for the trendy Swedish clothing company.  The collection is a romantic redolent of Elbaz's original Lanvin collection for Spring/Summer 2009, (as we've mentioned HERE).  The surprise element?  The collection isn't all dark hues at all-- as demonstrated in the preview campaign.  The entire line is in fact, also colored in bright yellows, pinks, and reds--full of print transformations, and adorned with embroideries, along with some black and whites in between.  The collection is sprinkled with lots of bold floral prints, as well as some playfully designed graphics on some of the pieces.  (Film and collection after the jump).

Lanvin for H&M:Full Collection Revealed 

Oh and get this:  In addition to a full assemblage dedicated to women (incorporating many delicious accessories), there will be Lanvin pour H&M Hommes.  Have a watch at the finished film (above), which is quite cleverly edited--along with a taste of multiple story lines, you can also get a fashion sense of what the entire collection will look like, (unlike some marketing films).  There are also some sample pieces (below) waiting for you to drool over until the in-store due date arrives: November 23rd, with an early arrival of November 20th for selected stores only.

Image courtesy of Lanvin for H&M
Lanvin for H&M Hommes

Image courtesy of Lanvin for H&M
Some Key Pieces of the Men's Collection

Image courtesy of Lanvin for H&M
Lanvin for H&M Lanvin Femmes

Image courtesy of Lanvin for H&M
Some Key Pieces of the Women's Collection

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