Wednesday, October 13, 2010

YSL EDITION 24: AN EXCLUSIVE POP UP IN PARIS


As an extension of Paris Fashion Week, YSL is showing its Edition 24 line for 2010 at a pop-up store in the 6th arrondissement in the area of Saint-German-des-Prés.  The fashion exhibit if you will, is solely dedicated to the Edition 24 collection:  a sub-group of YSL that delineates a more approachable feel to couture. Each piece is meant to be worn to mix and match with the rest of one's pre-existing wardrobe.  YSL's Creative Director, Stefano Pilati  has also decided (like his competitor Karl Lagerfeld), to dable in photography: Pilati shot the look book for the latest Edtion 24.  


(So check out some samples of the collection below as well as shots of the pop-up visual merchandising presentation at the latest Parisian pop-shop after the jump).


Looks from YSL Edition 24







The YSL Edition 24 Pop Shop in Paris






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