Wednesday, September 1, 2010


Is there an upside to lighting the match to your startup fire in the midst of a deep recession?  Why yes thank you for asking, according to Joi Ito, CEO of Creative Commons.  Ito points out two quintessential points to the startup recession story.  

Ready?  1) It's easier to find low costs when starting up a business these days.  You might even find services for gratis. 2) All the greedy money hungry mongrels are out the equation once they realize they have to sweat and dedicate themselves to something that doesn't guarantee million dollar pay backs.  

Apparently, there is less noise and cheaper labor, which can ultimately foster a successful recipe for a new business venture even when you're playing with an unsuccessful economy.  But don't take it from us, have a watch at the serial Japanese entrepreneur Ito via Bigthink below.

Joi Ito, has also founded companies such as Digital Garage, PSINet Japan, and Infoseek Japan.  And he moonlights as a Venture Capitalist as well as an Angel Investor.  He has written business articles for the likes of New York Times, The Wall Street Journal, Business Week, and is the author of Emergent Democracy.  The man is only 44 years of age, has managed to startup multiple companies behind him.  He is currently a doctorate candidate for Business Administration at the Graduate School of International Corporate Strategy at Hitotsubashi University in Japan. 


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