Wednesday, August 18, 2010

HIDE AND SEEK: A SHORT FILM BY ZOE CASSAVETES FOR LOUIS VUITTON SUMMER COLLECTION




The latest film ad by Louis Vuitton was released today: Hide and Seek directed by Zoe Cassavetes.  As you may have already seen on some previous NewsGallery coverage, the fashion industry has been recently experimenting with the unforeseen possibilities of what new media has to offer.  The most prevalent movement thus far, is how fashion houses have been getting on the short film band wagon and la maison de Louis Vuitton has not made itself an exception.  




What's perhaps more interesting to witness behind this scene, is not just how consumer behavior has been shifting within the recent technological developments, but also how marketing strategies are currently being shaped by any twists  and turns that technology delivers-- such as the apps and the iPad phenomenons, and now we can also add short films on this list.  


Hide and Seek by Zoe Cassavetes pour Maison de Louis Vuitton

Have a watch at the latest LV film by Cassavetes.  The director is the daughter of actor film-maker John Cassavetes and actress Gena Rowlands.  The tree (above) is her inspiration she used for this project.  Hide and Seek features the Marc Jacobs for Louis Vuitton Summer collection on a London adventure.  



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