Tuesday, August 3, 2010

FLIPBOARD FOR THE IPAD: MAKING A MAGAZINE OUT OF SOCIAL NETWORK UPDATES



The latest thing in the app market is something called Flipboard:  It employs what else, but your most popular social networks: Facebook and Twitter, as well as your preferred newsy outlets--transforming all relevant articles, status updates and link sharing from your network into a digitally appealing magazine.   The app also makes it easy and inviting to interact with the items in "your own personalized mag."  At a touch of a button, you can automatically give your feedback without having to leave the app: Flipboard allows you to comment on a photo, an article, click on the like button, or even share it with someone else directly from the application. 




This newly started startup has recently banked about 10.5 million from its investors--some of which are co-founders of Facebook, Twitter, and Foursquare.  Hence, perhaps they know a little bit about jump-starting a good idea into crossing the chasm.  However, the app does seem to be limited to two traits:  1) It's only available for the iPad.  2) It mainly focuses on your network's shared items, which can be a very specific feed that can consume a lot of time, and not enough variety.  Have a watch at the demo and let us know what you think!  





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