Friday, December 4, 2009

UNDERSTANDING HOW TO PROVIDE RATHER THAN DICTATE SATISFACTION TO YOUR PUBLIC


Malcolm Gladwell's ode to the spaghetti sauce. In this TED talk, Gladwell expands on how the public's happiness (profitability) lies within the formula of fulfilling our variation of needs as a whole, rather than designing a marketing campaign that strives to underline the desire for a synthetic status appeal.

Aside from being a staff writer at The New Yorker, Malcolm Gladwell is also the author of international best sellers such as the Tipping Point and Blink, and his latest babies The Outliers: The Story of Success, and What the Dog Saw, And Other Adventure.

He also has a blog, which you can check out HERE.
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