Malcolm Gladwell's ode to the spaghetti sauce. In this TED talk, Gladwell expands on how the public's happiness (profitability) lies within the formula of fulfilling our variation of needs as a whole, rather than designing a marketing campaign that strives to underline the desire for a synthetic status appeal.
Aside from being a staff writer at The New Yorker, Malcolm Gladwell is also the author of international best sellers such as the Tipping Point and Blink, and his latest babies The Outliers: The Story of Success, and What the Dog Saw, And Other Adventure.
